Activa Capital acquires a majority equity stake in the Primavista Group

With turnover of €70m and nearly 1,000 employees, Primavista is the French leader in maternity and school photography as well as direct marketing services for young mothers.

Primavista, a spinoff of Pixmania (a French e-commerce site), has been backed since March 2007 by LFPI Gestion, which enabled the group to accelerate its development through several acquisitions and in particular the 2008 purchase of ABC photo, its main competitor in the maternity photography market.

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